Bernard Animation

Bernard

Animation

Tom  Typography

Tom 

Typography

Karmarama Ad Agency

Karmarama

Ad Agency

 
 
 

 

What was it? 

BBC's big weekend in 2012 was in Hackney as part of the London 2012 Olympics build up.  Jay Z and Rihanna were headlining the 2 days of this free festival.

 

Rihanna & Jay Z at the Hackney Weekend

 

 

What was this animation for? 

Beast collective created this animation as part of the early promotion to drive ticket registrations. Tickets were free but due to high demand, people had to register early. The purpose of this video was to show the great line-up of artists at the event without giving away the surprise guests. 

The Hackney Weekend site, taken from the Essex & Herts Air Ambulance