What was it?
BBC's big weekend in 2012 was in Hackney as part of the London 2012 Olympics build up. Jay Z and Rihanna were headlining the 2 days of this free festival.
What was this animation for?
Beast collective created this animation as part of the early promotion to drive ticket registrations. Tickets were free but due to high demand, people had to register early. The purpose of this video was to show the great line-up of artists at the event without giving away the surprise guests.