Bernard Creative Direction

Bernard

Creative Direction

Cat Script Writing

Cat

Script Writing

Adrien Design

Adrien

Design

Romain Animation

Romain

Animation

Aimar Music & Sound Design

Aimar

Music & Sound Design


The Story

FLame

Hotjar approached Beast Collective to come up with a promo video that introduces what they do to a new audience. We worked on bringing out Hotjar's personality and original tone of voice starting with a geeky but at the same time charming music track. The visuals followed this up-beat track while keeping the simple, clean and minimalistic style of the Hotjar brand. 

The story is based on guesstimations that web designers and developers make when building websites. Hotjar offers brands proof about their users's behaviours which means there's no need for guessing anymore.

Design

Hotjar's interface is very clean, so we wanted to keep the same look and feel so that the video feels part of the Hotjar Brand. We've added flair and colour to make it entertaining and dynamic, keeping the intelligent, geeky but charming look brought from the music track.

Animation

The animation had to be energetic to match the music but still describe how Hotjar can help website owners understand how their visitors use their website. 

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