Bernard Design / Video

Bernard

Design / Video

Rauri Flash Development

Rauri
Flash Development

Karmarama Ad Agency

Karmarama

Ad Agency

 

What is this? 

The Cup Size Choir was an interactive live action piano to educate men about buying girl's lingerie.

The website was intended for a Christmas promotion in 2010, but due to it's popularity it is still live here

testing the concept on site


low tech interactive shoot

The idea

7 girls with bra cup sizes A - G representing the 7 musical notes A - G.


Introducing the notes

The website launched with a video introducing the girls as musical notes A- G. The interactive live action piano followed. This allowed users to record their own songs and share them with friends. 

during the main video shoot


Stats

  • 100,000 hits on the first day.
  • 3 Million hits and counting to date.
  • 400 songs recorded every day in the first year.