Real life app use
LifeWorks approached us to create a series of on-boarding videos for their app. We decided to use all the elements in the app and re-create the features in real life to bring out a fun and creative way of explaining how the app works.
To do this, we embarked on a mission to find various vintage objects and create other elements made out of paper and cardboard.
The videos were divided into Work, Perks & Life based on the sections of the LifeWorks app. Each video was localised to 3 regions - UK, US & Canada - with 3 languages used in total. Each video was outputted 4 times (US English, UK English, Canada English & Canada French)
Production & Shoot
We created the video using a mix of real life objects, paper models and composited all the shots with frame by frame animation. The result is a series of mixed media videos that are entertaining while at the same time help educate the viewer about the main features of the application.
LifeWorks is the product of a merger of 2 companies. One of the old companies, WorkAngel was our satisfied client and we had worked on a promo video for them. We were tasked with updating that promo video to reflect the new brand and new services direction.