The brief was to attract 18-26 year olds to the Yoobic platform. We wrote the story and designed the style to appeal to that target market who want to earn a little extra cash on the side. Our aim was to make Yoobic fun and differentiate the company from the competition.
The animation was driven by the fun 'Monster' characters. It was the best way to show that anyone could join the Yoobic platform because of it's ease of use. The 'monsters' were brought to life through the animation, and their character is meant to reflect the nature of a company you would want to be part of.