YouTube World Refugee Day Spotlight

In 2017 YouTube set up this very special spotlight and we had the task to animate the YouTube logo Youdle which would replace the official youtube logo on all YouTube pages. 

We started working on concepts before the visuals for the official campaign were finished, and we quite liked the idea of having 2 hands play about with the various subjects of the films produced by YouTube. All this would end up in a strong hand shake. 

Below you can see what went live which was a sobered version using the images from the shoots to match with the rest.

Bernard Concept & Story

Bernard
Concept & Story

Mark Design

Mark
Design

Arthur Animation

Arthur
Animation

 

Idea to Animation

We've worked on a few concepts to show the various themes discussed in the Spotlight videos, like football and cooking. 

Here are some storyboard shots for the concept.